The brief
Explain why freshly roasted coffee costs more, without a lecture.
640Kwatch hours
What happened
A long video from the roastery floor, cut into six shorts. Still their best performing video a year later.
What I made
all filmed by me- 1 long video, 12 minutes
- 6 shorts cut from it
- Thumbnails and titles
“A year on it is still our best performing video, and people quote it back to us.”
@lena.goldhour