Goldhour
one sec, getting the light right
the media kit
The numbers, honestly.
No rounded-up screenshots. These come straight from the platforms and I update them on the first of every month.
- 1.4M
- Followers
- 3.2M
- Monthly views
- 6.8%
- Engagement
@lena.goldhourUpdated Oct 1Straight from the platforms.the one-minute sheet
Where they watch.
Instagram
742K followers
- Average views
- 1.6M
- Engagement
- 7.4%
- Best for
- Reels and story sets
TikTok
468K followers
- Average views
- 1.2M
- Engagement
- 8.1%
- Best for
- Short videos, 20 to 40 s
YouTube
190K followers
- Average views
- 410K
- Engagement
- 4.9%
- Best for
- Long videos, 8 to 14 min
Who is watching
72% women · most active 7 to 9 am · 64% open stories daily
- 18–2422%
- 25–3446%
- 35–4421%
- 45+11%
- United States38%
- United Kingdom17%
- Germany9%
- Portugal7%
what I make
Five formats, all made by hand.
Everything is filmed and edited by me. You see the script before I press record and the cut before it goes live.
- 01
Short video
Instagram + TikTokOne idea, 20 to 40 seconds, filmed in my own flat with the product in real use.
- Script sent first
- 1 round of edits
- Raw files on request
Ready in 7 days
- 02
Story set
InstagramFive to seven stories across one day, with your link or code on every frame.
- Link sticker
- Saved to a highlight for 30 days
Ready in 3 days
- 03
Long video slot
YouTubeA 60 to 90 second part inside a weekly video, in my words, never read from a script.
- Pinned comment
- Link in the description for good
Ready in 14 days
- 04
Photos for your feed
UGC, your channelsTen edited photos or three clips shot for you to post. I do not post these myself.
- Shot list agreed first
- Usage rights in writing
Ready in 10 days
- 05
Sunday notes
NewsletterOne honest paragraph and a link in the letter 48,200 people open on Sunday morning.
- One slot a week
- 61% open rate
Ready in next free Sunday
worked with
Brands so far
- Northroast
- Maison Levain
- Hearth & Loom
- Oda Roasters
- Paloma Linen
- Atelier Mira
- Fieldnote
- Casa Oro
What I say no to
Fast fashion, gambling, weight-loss anything, and products I have not used for at least two weeks.
take it with you
The whole kit, on two pages.
A PDF with every number on this page, the rate card and three case studies. No form, no email needed.
PDF · 2 pagesthe one-minute sheet
Where they watch.
Instagram
742K followers
- Average views
- 1.6M
- Engagement
- 7.4%
- Best for
- Reels and story sets
TikTok
468K followers
- Average views
- 1.2M
- Engagement
- 8.1%
- Best for
- Short videos, 20 to 40 s
YouTube
190K followers
- Average views
- 410K
- Engagement
- 4.9%
- Best for
- Long videos, 8 to 14 min
Who is watching
72% women · most active 7 to 9 am · 64% open stories daily
- 18–2422%
- 25–3446%
- 35–4421%
- 45+11%
- United States38%
- United Kingdom17%
- Germany9%
- Portugal7%
what I make
Five formats, all made by hand.
Everything is filmed and edited by me. You see the script before I press record and the cut before it goes live.
- 01
Short video
Instagram + TikTokOne idea, 20 to 40 seconds, filmed in my own flat with the product in real use.
- Script sent first
- 1 round of edits
- Raw files on request
Ready in 7 days
- 02
Story set
InstagramFive to seven stories across one day, with your link or code on every frame.
- Link sticker
- Saved to a highlight for 30 days
Ready in 3 days
- 03
Long video slot
YouTubeA 60 to 90 second part inside a weekly video, in my words, never read from a script.
- Pinned comment
- Link in the description for good
Ready in 14 days
- 04
Photos for your feed
UGC, your channelsTen edited photos or three clips shot for you to post. I do not post these myself.
- Shot list agreed first
- Usage rights in writing
Ready in 10 days
- 05
Sunday notes
NewsletterOne honest paragraph and a link in the letter 48,200 people open on Sunday morning.
- One slot a week
- 61% open rate
Ready in next free Sunday
worked with
Brands so far
- Northroast
- Maison Levain
- Hearth & Loom
- Oda Roasters
- Paloma Linen
- Atelier Mira
- Fieldnote
- Casa Oro
What I say no to
Fast fashion, gambling, weight-loss anything, and products I have not used for at least two weeks.
take it with you
The whole kit, on two pages.
A PDF with every number on this page, the rate card and three case studies. No form, no email needed.
PDF · 2 pagesthe one-minute sheet
Where they watch.
Instagram
742K followers
- Average views
- 1.6M
- Engagement
- 7.4%
- Best for
- Reels and story sets
TikTok
468K followers
- Average views
- 1.2M
- Engagement
- 8.1%
- Best for
- Short videos, 20 to 40 s
YouTube
190K followers
- Average views
- 410K
- Engagement
- 4.9%
- Best for
- Long videos, 8 to 14 min
Who is watching
72% women · most active 7 to 9 am · 64% open stories daily
- 18–2422%
- 25–3446%
- 35–4421%
- 45+11%
- United States38%
- United Kingdom17%
- Germany9%
- Portugal7%
what I make
Five formats, all made by hand.
Everything is filmed and edited by me. You see the script before I press record and the cut before it goes live.
- 01
Short video
Instagram + TikTokOne idea, 20 to 40 seconds, filmed in my own flat with the product in real use.
- Script sent first
- 1 round of edits
- Raw files on request
Ready in 7 days
- 02
Story set
InstagramFive to seven stories across one day, with your link or code on every frame.
- Link sticker
- Saved to a highlight for 30 days
Ready in 3 days
- 03
Long video slot
YouTubeA 60 to 90 second part inside a weekly video, in my words, never read from a script.
- Pinned comment
- Link in the description for good
Ready in 14 days
- 04
Photos for your feed
UGC, your channelsTen edited photos or three clips shot for you to post. I do not post these myself.
- Shot list agreed first
- Usage rights in writing
Ready in 10 days
- 05
Sunday notes
NewsletterOne honest paragraph and a link in the letter 48,200 people open on Sunday morning.
- One slot a week
- 61% open rate
Ready in next free Sunday
worked with
Brands so far
- Northroast
- Maison Levain
- Hearth & Loom
- Oda Roasters
- Paloma Linen
- Atelier Mira
- Fieldnote
- Casa Oro
What I say no to
Fast fashion, gambling, weight-loss anything, and products I have not used for at least two weeks.
take it with you
The whole kit, on two pages.
A PDF with every number on this page, the rate card and three case studies. No form, no email needed.
PDF · 2 pagesbrand deals
Work that actually sold.
I take on a few brands a year and only the ones already in my kitchen, my bag or my camera roll. Here is what happened.
20263.1MviewsNorthroastA month of slow mornings with a new coffee subscription.instagram + tiktokRead the story
2026+212%walk-insMaison LevainOpening week for a bakery's second shop.tiktokRead the story
202518.4Kcode usesHearth & LoomA living room refresh in five posts.instagramRead the story
2025640Kwatch hoursOda RoastersBehind the roast: a 12 minute film.youtubeRead the story
brands, hello
Let's make something golden.
Tell me who you are and I will open the brief with it filled in.
@lena.goldhourLisbon, Portugal- Replies in 2 days
- 3 brand slots a month
- Usage rights spelled out
brands, hello
Let's make something golden.
Tell me who you are and I will open the brief with it filled in.
@lena.goldhourLisbon, Portugal- Replies in 2 days
- 3 brand slots a month
- Usage rights spelled out
brands, hello
Let's make something golden.
Tell me who you are and I will open the brief with it filled in.
@lena.goldhourLisbon, Portugal- Replies in 2 days
- 3 brand slots a month
- Usage rights spelled out